Launch of Humanscale’s Trea Ideal for the Modern Office
Todd Bracher-Designed Chair Offers Intuitive Design for the Workplace of the Future
New York, NY, June 13, 2016 – Trea, the celebrated multipurpose chair from Humanscale and designer Todd Bracher, is now available to order. After a soft launch with a prototype at NeoCon, Trea has won numerous awards including the prestigious Red Dot Best of the Best Award. This month marks the first time the chair will be available to market, with an array of customizable options, including multiple bases and finishes.
“Truly a multipurpose chair, Trea was designed to meet the standards and demands of contemporary workplace culture,” says Bracher. “The office is rapidly changing and employee’s roles are much more variable than they once were. Seating solutions today need to solve a variety of functions and meet multiple requirements with a singular language. Trea provides a coherent solution for these variable needs. From guest seating, to conference to desk, Trea’s reclining back and various leg options enable it to meet every need.”
Bracher describes Trea’s intuitive recline as one of the biggest features that sets this chair apart. “In developing Trea,” he says, “we investigated how nature had solved the problem of integrated articulation and found inspiration in the lobster shell: an exoskeleton that moves in harmony with the living organism it protects. By following the cues of this natural design, we arrived at a solution that perfectly responds to the body’s natural movements, without knobs, dials and levers. We designed Trea from the inside out, creating a chair that brings a new lightweight language to the industry.” Equipped with an innovative solid state recline mechanism, Trea’s backrest gently pivots to follow the natural point of rotation at the hip, encouraging healthy postures, and intuitively follows the body’s movement. Its contoured form cradles the body for added lumbar support, while the waterfall seat edge reduces pressure on the back of the knees, contributing to a more comfortable sitting experience.
Trea’s introduction comes as the office undergoes a dramatic shift in relation to changing workplace cultures and a new way of working. “Considering the impetus of startup culture and the effect it has had on office culture at large,” says Bracher, “employees and business leaders now do more than just one function. Teams move around and are not tied to personal workstations. Trea facilitates a dynamic way of working – making any space a more comfortable one.” Available with a variety of finishes and bases, including cantilever, four-star and four-leg options, Trea offers a unique look for different spaces while maintaining a consistent aesthetic throughout the overall environment. The enhanced mobility of the four-star base is ideal for desk seating, while the clean lines of the cantilever base offers a uniform look perfect for conference settings. The four-leg model is excellent for social settings such as cafeterias and breakout spaces. New upholstery and seat options will be available in Q3 2016 for a more customizable look and experience.
To learn more about Trea or to place an order, go to: http://www.humanscale.com/products/product.cfm?group=trea.
See the video at: https://vimeo.com/humanscale/trea.
About Todd Bracher
Todd Bracher Studio helps a wide variety of businesses realize strategic differentiation through design. Over the past 20 years, Todd Bracher has collaborated with some of the most prestigious brands around the world with experiences heading Tom Dixon’s design studio, acting as the Professor of Design at l’ESAD in Reims France, serving as Creative Director of the Scandinavian luxury brand Georg Jensen, and collaborating with brands such as Humanscale, 3M, Herman Miller and Cappellini. He was named one of Wallpaper* magazine’s Top 100 Global Design Influencers and in 2015 he won International Designer of the Year. His Trea chair design, created for Humanscale, won the coveted Red Dot Best of the Best Award the same year. Todd Bracher holds a Bachelor of Industrial Design from Pratt Institute in New York and Masters in Interior & Furniture Design from Denmark’s Design School in Copenhagen. He has lived in Copenhagen, Milan, Paris and London and returned to New York in
2007. For more information, visit www.toddbracher.net.
Danielle McWilliams / Katie Bone
Danielle@novitapr.com / Katie@novitapr.com
Acerca de Humanscale
Humanscale es el principal diseñador y fabricante de productos ergonómicos de alto rendimiento que mejoran la salud y la comodidad de la vida laboral. Mediante el aprovechamiento de la nueva tecnología en diseños funcionales y minimalistas, Humanscale transforma las oficinas tradicionales en espacios de trabajo activos e inteligentes. Humanscale se ha comprometido a hacer un impacto positivo en la tierra, así como a nuestros clientes, y ofrece productos galardonados, diseñados con un enfoque en función, simplicidad y longevidad. Para obtener más información, visite www.humanscale.com
Contacto de Prensa:
Cel. +44 (0) 7395 797614